AT&T Stadium isn't just a sports venue—it's a Texas landmark that has redefined what an entertainment destination can be. Located in the heart of Arlington, this architectural marvel has become one of the most recognizable stadiums in the world since opening its doors in 2009. Whether you're a die-hard Dallas Cowboys fan, a concert enthusiast, or simply curious about this massive structure, here's your complete guide to experiencing AT&T Stadium.
A Stadium Like No Other
Known affectionately as "Jerry World" after Cowboys owner Jerry Jones, AT&T Stadium cost $1.3 billion to construct and remains one of the most impressive sports venues on the planet. The stadium features a retractable roof that can open or close in just 12 minutes, allowing events to happen rain or shine. But the real showstopper is the massive center-hung high-definition video board—the largest of its kind when installed—suspended 90 feet above the field.
The stadium's capacity is equally impressive: 80,000 seats for most events, expandable to 100,000 for major events like the Super Bowl, which the venue hosted in 2011 and will host again in 2026. The sheer scale of the building is breathtaking, with the field situated 54 feet below ground level to accommodate the enormous structure without overwhelming the surrounding neighborhood.
Dallas Cowboys Game Day Experience
There's nothing quite like watching America's Team play in their home stadium. Game days transform Arlington into a sea of navy blue and silver, with fans arriving hours early to tailgate in the surrounding lots. The energy inside the stadium is electric, from the moment the team takes the field to the final whistle.
Even if you're not a football fanatic, the spectacle of a Cowboys game is worth experiencing at least once. The massive video board ensures you never miss a play, while the stadium's premium amenities—from climate-controlled concourses to diverse food options—make for a comfortable experience regardless of where you're seated.
Stadium Tours: Behind the Scenes
One of the best ways to experience AT&T Stadium is through their guided tours, available year-round. The AT&T Stadium Tours offer several options ranging from self-guided audio tours to exclusive VIP experiences.
The standard tour takes you through the Cowboys' locker room, the post-game interview room, and onto the field itself (when available). You'll walk the same tunnel the players use on game day and stand on the star at midfield—a photo opportunity that's worth the price of admission alone.
For the ultimate experience, the VIP guided tour includes access to private suites, the press box, and other restricted areas. Knowledgeable guides share fascinating stories about the stadium's construction, memorable events, and the Jones family's vision for creating a world-class entertainment destination.
Concerts and Major Events
AT&T Stadium has become a premier destination for major concerts and events. The venue has hosted some of the biggest names in music, from Beyoncé and Taylor Swift to Kenny Chesney and Ed Sheeran. The stadium's acoustics and massive video screens create an immersive concert experience that rivals dedicated music venues.
Beyond sports and music, the stadium regularly hosts other major events including:
- College Football: The Big 12 Championship Game and major bowl games
- WrestleMania: WWE's flagship event has filled the stadium multiple times
- Boxing and MMA: Championship fights featuring boxing's biggest stars
- International Soccer: Exhibition matches featuring world-class clubs
- Special Events: Everything from graduations to religious gatherings
Planning Your Visit
Located at 1 AT&T Way, Arlington, TX 76011, the stadium is easily accessible from major highways and offers ample parking (though arriving early is recommended for major events). The venue is also served by the Arlington Entertainment District Trolley, making it easy to explore nearby attractions like Six Flags Over Texas and Globe Life Field.
For the best experience, download the AT&T Stadium app before your visit. It provides interactive maps, concession ordering, and real-time updates about events. The stadium also offers a clear bag policy for security, so review guidelines before packing for game day.
More Than a Stadium
What makes AT&T Stadium special isn't just its size or technology—it's the way it brings people together. Whether you're cheering on the Cowboys, singing along at a concert, or simply taking in the architecture on a tour, you're experiencing a piece of modern Texas history. The stadium has helped transform Arlington into a true entertainment destination and continues to draw visitors from around the world.
As Arlington prepares to host the 2026 FIFA World Cup, AT&T Stadium will once again take center stage on the global sports scene. There's never been a better time to experience this incredible venue for yourself.